POSITION STATEMENT
This position is responsible for the sales and development of Banfi Vintners portfolio of products in a designated district.
ESSENTIAL DUTIES AND RESPONSIBILITIES - Current duties may be changed if job requires and/or additional duties may be assigned if necessary.
- Manages distributors to achieve goals including shipments, depletions and distribution.
- Manage execution and compliance for all channels of trade.
- Maintain appropriate inventory levels to achieve annual program goals.
- Actively involved in developing annual business plan for designated market.
- Creates and introduces company brand programs and strategies and has direct responsibility for distributors in a geographic area.
- Take active role in assessing distributor performance.
- Manage and develop wholesalers’ capabilities to adopt and implement Banfi’s brand strategies and objectives through effective implementation of the Banfi “Sales Process”.
- Insure that Banfi’s distributors are managing Banfi’s National brand strategies to the trade.
- Call on retail, on premise, and chain accounts in conjunction with the distributor sales force or independently.
- Possess ample knowledge of products, wine industry, competitive markets, brands, and customers’ issues and typical needs.
- Cultivate cross department relationships within the company, especially between sales and marketing, to carry out Banfi’s National brand strategies. Adherence to executive directions is a critical part of your job.
- Exercise appropriate behavior with Banfi’s Suppliers, always representing supplier brands in the best and most professional manner.
- Exercise the highest level of fiduciary duty to the company in all financial matters, including budgets, promotional spending and every aspect of the Company’s business.
- Soliciting sales and developing new accounts and maintaining established accounts, all with the ultimate sales order approval completed at the Corporate headquarters.
- Conduct wine tastings and wine dinners.
- Train On Premise and Off Premise Accounts staff on Banfi wine products.
- Be prepared to work evening hours and weekend hours when necessary in order to accomplish whatever immediate goals or administrative tasks are required.
- Order all Banfi POS for distributor.
- Set display goals and track display activity with distributor & evaluate & report to supervisor.
- Set shelf & cold box standards, implement strategies for execution with distributor.
- Coordinate distributor in store tastings.
Job execution will break into following components:
- 60 % time in the Field (on own, with wholesaler reps or Banfi managers)
- 20 % time on Wholesaler interaction (in market or at wholesaler)
- 20 % time on Administrative, Preplanning and Follow up.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. A review process will be part of the validation. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION, EXPERIENCE and SKILLS
- A four-year college degree and/or equivalent
- Good written communication skills
- Good oral communication and interpersonal skills. Incumbent must articulate in a professional and personable manner to be a strong leader and partner to Banfi Customers and Trade. This would include virtual communication platforms.
- Fluent knowledge of PC systems, working within Microsoft Office
- Mathematical skills: Incumbent must have the ability to calculate and interpret financial data that effects everyday Banfi business.
- Interpretive skills: Ability to interpret an extensive variety of statistical information.
PHYSICAL DEMANDS
The physical demands described here are representative of those required by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the incumbent is regularly required to use their hands and eyes for PC use; reach with hands and arms; talk and hear. The incumbent is required to stand; sit; stoop, kneel, crouch; see, taste and smell wine products in particular. The incumbent must be aware that the job involves distribution of alcohol beverages and recognizes that the company in no way encourages excessive or unnecessary drinking of alcoholic beverages while exercising the duties of this job. The incumbent must occasionally lift and/or move up to 50 pounds at a time, the approximate weight of a case of wine.
ADDITIONAL REQUIREMENTS
- Current valid driver’s license
- Overnight travel as required and must be able to meet a minimum requirement travel schedule for assigned territories
- Presentation Skills
- Public speaking. Sales Meetings, Training sessions, Wine dinners, etc.
- Excellent time management skills.
- No DWI offenses or illegal drug use.
- Must use for business a clean, late model, presentable and fully operational 4-door vehicle that reflects professionalism
- Employee must comply with all federal, state, and local laws and regulations which govern the alcoholic beverage industry and maintain at all times the highest ethical business standards and fiduciary duty on behalf of the company and its customers.
